The modern shopper looks very different from the consumer of just a decade ago. Not only can she buy just about anything she wants from any number of online stores, but now that she has a smartphone, she can buy those things from anywhere and at any time she chooses.
U.S. consumers spent over $4 trillion at retail last year, 95% of it at traditional brick and mortar stores. But each year, consumers shift more and more of their spending online.
The proliferation of smartphones has so far contributed to that shift, most notably with the rise of showrooming, when people find an item they like in a store and order it at a discount from an online retailer.
But smartphones can also fuse the online and real-world experiences in a way that makes in-store shopping better. There’s a large opportunity to help retailers influence shoppers as they’re considering purchases.
Shopular has a unique vision for how to enhance the in-store shopping experience and we’re pleased to announce today that we’ve partnered with them to build a company around it.