Quick: when was the last time you plugged in an Ethernet cable? If you have trouble answering that question, you’re one of the reasons why Cisco has agreed to acquire Meraki.
Six years ago Sanjit, John and Hans saw our Wi-Fi world before many others. Meraki offered smaller wireless ISPs a complete package to roll-out wireless networks without a lot of time, money or expertise. It gave upstart ISPs a way to enter new markets and disrupt existing ones. The benefits were obvious: the ability to scale without wires, low cost of entry, ease of use, and network analysis tools to help operators maximize revenue from their small networks.
I’ll always remember meeting the guys for the first time. We were introduced by Rajeev Motwani, Larry & Sergey’s thesis advisor at Stanford. They were a bunch of MIT PhDs who had built a very proprietary solution as part of their own thesis called RoofNet. They were clearly world-class, super smart and personable. I bought their product to test it out. It was so easy to use, I set up a wireless network myself in minutes. You just plugged in the box and it worked. That’s all we needed to see. Chris Sacca, who was at Google at the time, was equally enthusiastic. Google bought 1,000 routers and invested as well.