People are buying an ever-growing number of things through app stores, including music, games and productivity tools. This has given rise to a new digital economy that has emerged over the last several years with app stores at the epicenter.
There are whole companies that only sell through app stores and these days one would be hard pressed to find a large business that isn’t trying to reach customers that way, too. Airlines, banks, media companies and retailers all have their own mobile apps.
But it’s still hard getting any sort of meaningful information about how this new economy really works. App Annie is the first company we’ve found that offers meaningful market data and an analytics platform that allows people to see how mobile apps are faring. More than 300,000 apps are being tracked by their creators using App Annie, providing them with analytics on downloads, revenue, and rankings across several app stores. So far, the company has tracked over 25 billion downloads and $6 billion in app-store revenue.More
Posted on Wednesday, September 18th 2013